for Client Visonmed

a redesign of Visonmed’s brand identity and company website to help it adapt to the global pandemic with flexibility.

Team

1 Designer (me) and 1 Developer

Type

Client Project (currently in development stage)

Duration

1 month

Tools

Sketch and Illustrator

They asked for

The Client

Visonmed has supplied a range of medical items to businesses worldwide for more than 15 years.

A redesign for their website to help them to improve brand trust during Covid-19, when they experienced a great increase in the number of clients and market competitiveness.

Problems

Structural Confusions: repeated but different navigation bars, only one tab has multiple sub tabs.
Seems Suspicious : news haven’t been updated for a long time, the cheap flash animation, weird login system.
Typical Web 2.0: users are expected to find information by themselves.

The Solution

More simplified and flattened information architecture.
Get rid of the dubious parts and elevate the brand through visual design.
Adapt it to Web 3.0, where the only thing users need to do is effortless scrolling.

Brand Keywords

Trustworthy / International / Quality

Drafts and Sketches

More Finalized Ones

Final Choice

With the logo that I recommended the most, I designed several iterations in different color choices and gradient uses. The client also liked my choice and we reached agreement very soon.